AMSCO Windows
AMSCO Windows
Modernizing a National Manufacturing Giant
Overview
AMSCO Windows is a premier manufacturer of high-quality vinyl and aluminum windows and doors based in Salt Lake City, Utah. With a massive network of over 200 dealers across multiple states, they needed a digital platform that was as reliable as their physical products. Their goal was to create a fast, modern corporate website that perfectly showcased their premium product collections while making it incredibly easy for everyday customers to find local dealers.
Mapping the Dealer and Customer Journey
Discovery
We started by looking deeply at how their customers and retail partners used the website. We found that the old site was slow, and the dealer locator tool was frustrating to navigate. Our SEO team ran a full technical search audit and mapped out a strategy to ensure their product pages and local dealer listings would rank high on Google. We planned a completely custom WordPress architecture to handle their large database of locations and product specifications without slowing down the site.
A Clean, Mobile-First Shopping Experience
UX
Our main design focus was clarity and ease of use. We designed a clean, mobile-first interface that naturally guides visitors from exploring different window styles—like the Studio and Serenity collections—directly to the interactive "Find a Dealer" map. We also created separate, easy-to-find resource portals for homeowners, architects, and dealers, ensuring that every type of visitor could find exactly what they needed in just two or three clicks.
Before
Custom WordPress Architecture & Fast Search
Build
Our development team built the site cleanly from scratch on WordPress, avoiding any heavy, bloated templates. We developed a highly custom, dynamic dealer locator tool that filters hundreds of store locations by radius and category instantly. At the same time, we implemented advanced technical SEO foundations. We optimized image load times, cleaned up the site code, and structured the data properly so search engines could easily crawl and index their massive product catalog.
Higher Search Rankings & Instant Load Times
Results
The new AMSCO Windows website is a high-performing digital asset. The custom dealer locator is incredibly fast, successfully driving more foot traffic to local retail shops across the country. Thanks to our strict coding standards and heavy focus on search engine optimization, the site passes all Core Web Vitals, loads instantly on mobile devices, and successfully maintains top organic rankings for their most profitable product keywords.
After
A Flawless, Zero-Downtime Transition
Launch
Before going live, we put the entire site through strict performance, mobile, and security testing. We carefully mapped out and redirected every single URL from their old website to ensure they would not lose any of their hard-earned Google traffic. The transition to the live server was completely smooth, resulting in a flawless launch that instantly improved the digital experience for both their internal staff and their customers.
Ready to Build a Website That Actually Grows Your Business?
You deserve a digital platform that works exactly the way you need it to. Let’s talk about your goals, map out a custom WordPress strategy, and bring your vision to life. No technical headaches—just real results.